Sr. Performance Marketing Manager (Cross-Channel Strategy)
Zenni Optical(12 days ago)
About this role
A Senior Performance Marketing Manager at Zenni Optical will lead paid media strategy and cross-channel initiatives to drive revenue growth. The role supports the in-house paid media team and contributes to high-impact analytics and experimentation projects across Search, Social, and Video channels.
Required Skills
- Paid Media
- Search
- Social Ads
- Video Ads
- Creative Strategy
- Media Mix
- Incrementality Testing
- Reporting
- Budget Forecasting
- KPI Forecasting
+8 more
About Zenni Optical
zennioptical.comZenni Optical is an online, direct‑to‑consumer eyewear retailer offering affordable prescription glasses, sunglasses, and non‑prescription frames. They carry thousands of styles and sizes with customizable lens options (progressive, bifocal, anti‑reflective, photochromic, blue‑light filters, polarized, etc.) and accessories like clip‑ons. Zenni emphasizes low factory‑direct pricing, virtual try‑on tools, and frequent promotions to make eyewear accessible. Customers choose them for wide selection, customization, and convenient global online ordering and shipping.
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