VP Customer Relationship Marketing
Highmark Health
About this role
The Vice President of Customer Relationship Marketing at Highmark Health is a strategic leader responsible for defining and implementing a data-driven CRM vision across the enterprise to boost member and patient activation, engagement, and retention. The role spans multiple business lines (Health Plan, Allegheny Health Network, United Concordia Dental) and focuses on transforming customer engagement through personalized, multi-channel experiences and strong data stewardship. This leader partners across MarTech, Product, IT, and analytics to ensure CRM capabilities support improved health outcomes and reduced cost of care.
Skills
Qualifications
About Highmark Health
highmarkhealth.orgA national health and wellness organization as well as the second largest integrated delivery and financing system in America.
Recent company news
PR NewswireHighmark Health Appoints Karen Hanlon President
Oct 8, 2025
WPXIHighmark Health employee charged with contaminating co-worker’s mug with bodily fluid
1 month ago
Modern HealthcareAI-powered coding, high utilization drag down Highmark earnings
Dec 15, 2025
Healthcare DiveHighmark Health names Karen Hanlon president
Oct 9, 2025
Pittsburgh Post-GazetteHighmark Health names Karen Hanlon as its new president
Oct 8, 2025
About Highmark Health
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Highmark Health.
Salary
$170k – $363k
per year