VP/D of Direct Mail Marketing Strategy and Analytics
OneMain Financial(3 months ago)
About this role
Director of Direct Mail Marketing Strategy and Analytics at OneMain Financial leading the analytical program for the company’s direct mail channel targeting sub-prime and near-prime personal loans. The role is part of the marketing leadership team and emphasizes strategic oversight, analytics-driven decision making, and cross-functional collaboration to guide channel growth.
Required Skills
- Analytics Leadership
- SQL
- SAS
- R
- Python
- Power BI
- A/B Testing
- Segmentation
- Targeting Models
- Performance Reporting
+2 more
Qualifications
- Bachelor's Degree in Quantitative Discipline
- Master's Degree
- PhD
About OneMain Financial
onemainfinancial.comSometimes unexpected costs occur, so trust OneMain to provide personal loans for home improvement, debt consolidation, car purchases, & more.
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