Acquisition Marketing Manager

Kognity(3 months ago)

HybridFull TimeManager$101,022 - $133,242 (estimated)Marketing

About this role

The Acquisition Marketing Manager at Kognity is responsible for driving measurable pipeline growth in a B2B SaaS environment, focusing on increasing high-quality leads through various channels including organic and paid search, ABM, and content marketing. The role involves building and scaling demand generation strategies, running targeted campaigns for ideal customer profiles, optimizing funnel performance, and analyzing campaign effectiveness using CRM and analytics tools. The ideal candidate should have hands-on expertise across multiple marketing channels and a strong analytical ability to connect activities to revenue impact.

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Required Skills

Lead Generation
Funnel Optimization
Demand Generation
Campaign Development
Data Analysis
Pipeline Growth
CRM Tools
Marketing Automation
Multi-channel Campaigns
Analytical Skills

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About Kognity

www.kognity.com

Kognity is a digital curriculum and online learning platform that provides interactive content specifically designed for students in the International Baccalaureate Diploma Programme (IB DP), Cambridge IGCSE, and High School Science courses. The platform aims to enhance teaching and learning experiences by offering resources that are curriculum-aligned, engaging, and foster active learning. With a focus on personalized education, Kognity supports educators through comprehensive analytics and assessment tools, making it a valuable resource for modern classrooms worldwide.