Associate Director of Lifecycle Marketing

Bumble Inc.(22 hours ago)

HybridFull TimeDirector$186,115 - $244,270 (estimated)Marketing

About this role

An Associate Director of Lifecycle at Bumble leads lifecycle and CRM strategies across the company's apps to drive engagement, retention, revenue, and member quality. This senior, cross-functional role blends audience segmentation, experimentation, and marketing-technology orchestration to optimize member journeys and deliver measurable business outcomes. The role is based in Austin or New York and reports to the Director of Growth Product Marketing, partnering closely with product, analytics, revenue, and brand teams.

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Required Skills

Lifecycle Marketing
CRM Orchestration
Segmentation
Experimentation
Marketing Automation
Data Analysis
Campaign Strategy
Personalization
A/B Testing
Stakeholder Management

About Bumble Inc.

bumble.com

Bumble is a social networking company best known for its mobile-first dating app that puts women in control by requiring them to make the first move; it also includes modes for making friends (Bumble BFF) and professional networking (Bumble Bizz). The platform provides profile verification, in‑app voice and video calling, safety and anti‑harassment features, and tools for discovering meaningful relationships rather than casual encounters. Bumble offers paid upgrades (e.g., Boost, Spotlight, Premium) and is available globally, positioning itself as a women-forward marketplace for dating, friendship, and career connections.