Product Marketing Lead, Consumer

ClassDojo(2 months ago)

RemoteFull TimeSenior$115,015 - $155,008 (estimated)Marketing, Communications & Sales

About this role

The Product Marketing Lead at ClassDojo is responsible for shaping the future of consumer products such as Dojo Islands, Dojo Sparks, and ClassDojo Plus, leveraging their experience to drive adoption, engagement, and monetization across a global audience. The role includes developing go-to-market strategies, crafting compelling messaging, optimizing user journeys, and collaborating with cross-functional teams to enhance product success. Additionally, the Lead will conduct growth experiments, manage lifecycle marketing, and cultivate a voice-of-customer program to ensure alignment with family experiences and deepen product-market fit.

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Required Skills

Product Marketing
Go-To-Market Strategy
Customer Engagement
Storytelling
Data Analysis
Marketing Campaigns
Lifecycle Marketing
Growth Experiments
Voice-of-Customer
Team Collaboration

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About ClassDojo

www.classdojo.com

ClassDojo is an education technology platform designed to foster connection within classroom communities by engaging teachers, parents, and students. With over 45 million users, it provides a free and comprehensive toolset that includes messaging, sharing photos and videos, and tracking student behaviors through a point system. ClassDojo aims to enhance social-emotional learning, enabling teachers to keep families informed and facilitate a collaborative educational environment. By creating a supportive atmosphere, ClassDojo underscores its commitment to building positive relationships in education.