Campaign Marketing Manager- Customer Engagement

Block

2 months ago

3.6 on Glassdoor

Remote

Full Time

Manager

3 applicants

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About this role

Campaign Marketing Manager on Cash App’s Engagement & Retention Marketing team responsible for developing and executing lifecycle and CRM campaign strategies that deepen customer relationships and drive engagement across owned channels. The role partners cross-functionally with Product, Brand, Partnerships, and Data teams to build personalized, data-driven campaigns and experiments that improve conversion and customer experience. It emphasizes automation and AI to scale and optimize campaign delivery and measurement.

Skills

About Block

block.xyz

Block, Inc. builds technology to increase access to the global economy by connecting businesses and consumers across commerce, payments, and financial services. Its ecosystem includes Square (merchant point‑of‑sale, payments, hardware and business tools), Cash App (peer‑to‑peer payments, banking, investing and crypto), Afterpay (buy‑now‑pay‑later), TIDAL (music streaming), Bitkey (blockchain/security products) and Proto (R&D and product incubation). Block offers payments processing, merchant services, lending, payroll, subscriptions, developer APIs and integrated hardware aimed at simplifying commerce for small businesses and individuals. The company emphasizes developer-friendly tools and consumer apps to expand financial inclusion globally.