Conversion Rate Optimization (CRO) Lead

Winona(1 month ago)

RemoteFull TimeSenior$107,633 - $145,923 (estimated)Marketing

About this role

The Conversion Rate Optimization (CRO) Lead at Winona is responsible for developing and executing a comprehensive optimization strategy to enhance conversion rates across the company's digital platforms. This role involves designing and implementing A/B and multivariate tests using Optimizely, analyzing data from tools like GA4 and Hotjar to identify bottlenecks, and collaborating with cross-functional teams to roll out effective user experiences. The CRO Lead will champion a culture of experimentation by reporting results and insights to stakeholders while maintaining the integrity of tracking and analytics infrastructure.

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Required Skills

CRO Roadmap
A/B Testing
Multivariate Testing
Optimizely
Data Analysis
GA4
Hotjar
Behavioral Psychology
UX Best Practices
Cross-Functional Collaboration

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About Winona

bywinona.com

Winona is a healthcare company that specializes in menopause care and hormone replacement therapy (HRT) for women. They offer personalized treatment plans and support to address the symptoms and challenges associated with menopause, utilizing a combination of telemedicine and tailored solutions. Winona is dedicated to improving the quality of life for women during this significant transition by providing accessible and effective hormonal therapies.