Twilio

Conversion Rate Optimization Specialist

Twilio(1 month ago)

RemoteFull TimeSenior$60,710 - $75,980Marketing
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About this role

The Conversion Rate Optimization Specialist will support A/B testing and personalization efforts to improve conversion rates across twilio.com, focusing on signup and lead capture pages. The role partners closely with Marketing, Design/UX, Analytics, and Engineering and reports to the Sr. Director of Web while collaborating with the CRO Director. The position is remote and based in Alberta, British Columbia, or Ontario, Canada, and involves occasional travel for in-person meetings.

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Required Skills

  • A/B Testing
  • Personalization
  • Adobe Target
  • VWO
  • AEM
  • HTML
  • CSS
  • JavaScript
  • Front-End Coding
  • QA

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Twilio

About Twilio

twilio.com

Twilio is a cloud communications and Customer Engagement Platform that provides developer-friendly APIs and AI-enabled tools for building messaging and voice experiences. Its services let businesses send SMS and WhatsApp, run programmable voice, manage email, and orchestrate omnichannel customer workflows and contact center interactions. Companies choose Twilio for its scalable global infrastructure, rich data and AI integrations, and comprehensive developer tooling that accelerates communication-led applications.

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