Customer Advocacy Marketing Lead

Varicent (1 day ago)

HybridFull TimeMedior$56,832 - $71,040Marketing

About this role

The Customer Advocacy Marketing Lead at Varicent is responsible for executing and managing programs that engage, grow, and amplify a network of customer advocates. The role focuses on building relationships with key customers, identifying and nurturing advocates, and creating advocacy programs that support marketing and sales goals to drive engagement, retention, and brand loyalty. This is an individual contributor position that works cross-functionally with Sales, Customer Success, and Product Marketing.

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Required Skills

Advocacy Management
Project Management
Communication
Storytelling
Content Development
Salesforce
ReferenceEdge
Analytics
Online Reviews
Event Coordination

About Varicent

varicent.com

Varicent provides sales and revenue performance management software that helps organizations drive higher performance and maximize revenue by turning data into actionable insights and tools. Its platform covers incentive compensation management, territory and quota planning, sales planning and forecasting, and analytics/revenue intelligence to model, automate, and optimize sales processes. Varicent integrates with CRM and enterprise data systems to deliver accurate pay calculations, real-time performance visibility, and actionable analytics for sales, finance, and operations teams. Enterprises use Varicent to reduce compensation errors, boost sales productivity, and better align incentives with strategic revenue goals.