Customer Marketing & Advocacy Specialist

Varicent (5 days ago)

HybridFull TimeMedior$56,832 - $71,040Marketing

About this role

The Customer Advocacy Marketing Lead at Varicent is an individual contributor responsible for growing and amplifying a network of customer advocates by developing relationships with key customers and creating advocacy programs. The role focuses on managing customer references, producing customer content (case studies, testimonials, videos), and leveraging advocacy to support marketing and sales objectives. It emphasizes tracking program impact and optimizing tools and processes to drive engagement, retention, and brand credibility.

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Required Skills

Advocacy Management
Reference Management
Project Management
Storytelling
Content Development
Event Coordination
Online Reviews
Reporting
Communication
Salesforce

About Varicent

varicent.com

Varicent provides sales and revenue performance management software that helps organizations drive higher performance and maximize revenue by turning data into actionable insights and tools. Its platform covers incentive compensation management, territory and quota planning, sales planning and forecasting, and analytics/revenue intelligence to model, automate, and optimize sales processes. Varicent integrates with CRM and enterprise data systems to deliver accurate pay calculations, real-time performance visibility, and actionable analytics for sales, finance, and operations teams. Enterprises use Varicent to reduce compensation errors, boost sales productivity, and better align incentives with strategic revenue goals.