Digital Customer Engagement Senior Specialist

Chevening Awards(1 month ago)

Ho Chi Minh City, VietnamOnsiteFull TimeMedior$67,235 - $90,871 (estimated)Digital Customer Engagement

About this role

This role at Prudential designs and executes engagement marketing activities to increase customer engagement and adoption on PRUOnline digital platforms. It bridges business needs and technical execution, focusing on customer experience, marketing automation, and data-driven engagement. The position works closely with cross-functional teams to implement automated campaigns and ensure smooth system and data integration.

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Required Skills

Marketing Automation
Campaign Management
Salesforce
Customer Journeys
Data Analysis
SQL
Communication
Project Management
Microsoft Office
Segmentation

Qualifications

Bachelor’s Degree in Marketing, Business, or Information Systems

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