About this role
The Head of Commerce Customer Growth & Engagement leads CRM and lifecycle marketing for Afterpay and Cash App Pay, owning strategies to drive adoption, habituation, and long-term customer value across both platforms. This leader manages a small team and partners closely with Product, Creative, Sales, and Marketing to align lifecycle programs with broader business and profit objectives.
Required Skills
- CRM
- Lifecycle Marketing
- Braze
- Marketing Automation
- Cohort Analysis
- Profit Optimization
- Personalization
- Experimentation
- Cross-Functional Leadership
- Team Management
+2 more
About Block
block.xyzBlock, Inc. builds technology to increase access to the global economy by connecting businesses and consumers across commerce, payments, and financial services. Its ecosystem includes Square (merchant point‑of‑sale, payments, hardware and business tools), Cash App (peer‑to‑peer payments, banking, investing and crypto), Afterpay (buy‑now‑pay‑later), TIDAL (music streaming), Bitkey (blockchain/security products) and Proto (R&D and product incubation). Block offers payments processing, merchant services, lending, payroll, subscriptions, developer APIs and integrated hardware aimed at simplifying commerce for small businesses and individuals. The company emphasizes developer-friendly tools and consumer apps to expand financial inclusion globally.