Director, Experience Strategy
RAPP ELP(1 day ago)
About this role
RAPP Detroit is seeking a Director of Experience Strategy to lead customer lifecycle marketing and brand experience strategies for a major enterprise client. The role involves architecting data-driven customer journeys, leading a team of strategists, and collaborating across creative and technical teams.
Required Skills
- CRM
- Data Analysis
- Customer Journey
- Martech
- Strategic Planning
- Measurement Frameworks
- Data Activation
- Leadership
- Customer Centricity
- Marketing Automation
About RAPP ELP
rapp.comRAPP Worldwide is a global creative marketing agency that blends data, technology and storytelling to speak to one individual — a million at a time. It delivers integrated services across strategy, creative, CRM, customer experience, personalization, data & analytics, and marketing technology to help brands acquire, engage and retain customers. RAPP’s teams work across markets worldwide to turn audience insight into targeted, measurable campaigns and loyalty programs. Clients rely on the agency for insight-driven personalization and multi-channel execution that drive business outcomes.
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