FWD People

Director of Omnichannel Strategy

FWD People(1 month ago)

HybridFull TimeDirector$162,767 - $216,477 (estimated)Strategy
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About this role

The Director of Omnichannel Strategy at FWD People is responsible for creating and leading integrated go-to-market strategies for both the Healthcare and Animal Health divisions. This role entails harmonizing various channels—such as digital, CRM, and in-person engagement—to deliver cohesive customer experiences while translating market insights into actionable plans. The Director will collaborate with cross-functional teams and clients, guiding them on effective omnichannel usage and leveraging tools like Veeva and Salesforce to optimize engagement strategies and ensure alignment with brand goals. Candidates should possess over 10 years of experience in omnichannel strategies within regulated industries and a strong ability to communicate and build partnerships at the executive level.

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Required Skills

  • Omnichannel Strategy
  • Integrated Marketing
  • Digital Strategy
  • Customer Insights
  • Engagement Models
  • Customer Journey Mapping
  • Segmentation Frameworks
  • CRM Strategy
  • Performance Data Evaluation
  • Content Integration

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FWD People

About FWD People

fwdpeople.com

FWD is a strategic marketing agency specializing in the health and nonprofit sectors. The agency leverages creativity, technology, and empathy to deliver impactful branding and marketing solutions that foster deep connections with clients' audiences. FWD focuses on building dynamic brands, crafting engaging experiences, and driving growth through data-driven campaigns, positioning itself as a trusted partner dedicated to exceeding client expectations.

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