Director of Product Marketing
Haus(1 month ago)
About this role
The Director of Product Marketing at Haus leads the product marketing function, focusing on defining positioning, messaging, and market strategy for the incrementality platform. This role is responsible for overseeing competitive intelligence and customer insights to inform product direction, driving launch strategies, and enabling sales through effective training and resources. Collaboration with Product, Engineering, and Demand Generation teams is essential to communicate technical capabilities and develop integrated marketing campaigns that enhance brand awareness and customer acquisition. The position requires a strong background in product marketing within B2B SaaS environments, emphasizing analytical skills and the ability to influence cross-functional teams.
Required Skills
- Product Marketing
- Strategic Insight
- Market Research
- Customer Insights
- Competitive Intelligence
- Roadmap Priorities
- Launch Strategy
- Sales Enablement
- Integrated Campaigns
- Value Propositions
+13 more
About Haus
www.haus.ioHaus is an AI-powered platform focused on improving marketing effectiveness through its incrementality measurement tools. By providing specialized solutions such as GeoLift and Causal MMM, it helps brands optimize their advertising spend and make data-driven decisions. Haus empowers companies with insights to accurately assess the impact of their marketing efforts, ensuring better ROI on their investments. With a rich background in marketing science, Haus collaborates with top brands to drive smarter business strategies.
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