About this role
The Growth Lead, Digital at G2 is responsible for driving acquisition, activation, retention, and expansion strategies within the SMB segment to enhance marketing solutions revenue. This role focuses on developing a data-driven go-to-market (GTM) strategy, optimizing the customer journey, and collaborating cross-functionally to remove obstacles and align efforts across teams. Key responsibilities include campaign management, performance measurement, and ensuring alignment with overall business objectives while leveraging analytics to inform strategic decisions.
Required Skills
- Growth Marketing
- Customer Journey
- Data Analysis
- Campaign Optimization
- Cross-Functional Collaboration
- Strategic Alignment
- Performance Measurement
- Global Growth Strategy
- Digital Marketing
- SMB Sales
+3 more
About G2
www.g2.comG2 is a leading platform for business software and services reviews that helps organizations evaluate software solutions based on user ratings and social data. The platform provides comprehensive reviews for various categories, including CRM, ERP, HR, CAD, PDM, and marketing software. G2 aims to empower businesses to make informed decisions by offering insights into the performance and user experiences of different software products. With a strong community of users contributing their feedback, G2 facilitates transparency and trust in the software selection process.
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