Senior Manager, Customer Marketing

G2(1 month ago)

RemoteFull TimeSenior$110,000 - $155,000Marketing

About this role

The Senior Manager of Customer Marketing at G2 will own and enhance customer lifecycle marketing programs aimed at boosting product adoption, retention, and advocacy. This role involves developing and executing data-driven strategies, managing a team of three, and collaborating with cross-functional teams to launch multi-channel campaigns and educational initiatives. Responsibilities also include optimizing customer engagement through case studies, testimonials, and lifecycle communications while measuring program effectiveness through analytics.

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Required Skills

Customer Marketing
Team Leadership
Campaign Execution
Cross-Functional Collaboration
Program Development
User Acquisition
Customer Engagement
Customer Education
Lifecycle Marketing
Measurement Optimization

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Qualifications

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Advanced degree (MBA, MA) is a plus.
Certifications in Customer Experience, Community Management, or Lifecycle Marketing highly valued.

About G2

www.g2.com

G2 is a leading platform for business software and services reviews that helps organizations evaluate software solutions based on user ratings and social data. The platform provides comprehensive reviews for various categories, including CRM, ERP, HR, CAD, PDM, and marketing software. G2 aims to empower businesses to make informed decisions by offering insights into the performance and user experiences of different software products. With a strong community of users contributing their feedback, G2 facilitates transparency and trust in the software selection process.