Head of Retention, Sportsbook & Casino

Betr(13 days ago)

RemoteFull TimeDirector$170,008 - $225,402 (estimated)Marketing

About this role

Head of Retention for Betr's Social Sportsbook and Social Casino responsible for leading retention strategy and execution to drive customer loyalty and lifetime value. The role partners with marketing leadership and cross-functional teams to optimize the customer lifecycle, support launches of new products and states, and implement data-driven CRM programs. The position is Miami-preferred but open to candidates from all locations.

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Required Skills

Retention Marketing
CRM
Customer Segmentation
Data Analysis
A/B Testing
Email Automation
Promotional Strategy
Lifecycle Optimization
Project Management
Cross-Functional Collaboration

Qualifications

Bachelor's Degree in Marketing or Business
Master's Degree (Preferred)

About Betr

betr.app

Betr is a mobile-first fantasy and sportsbook platform that offers a pick'em style daily fantasy game called Betr Picks alongside a microbet-focused Betr Sportsbook. Players can make quick, small wagers and compete for outsized returns—Betr Picks advertises chances to win up to 1000x—while betting alongside games with fast, bite-sized microbets. The product targets sports fans who want instant, casual wagering and simplified DFS experiences through an app-first interface.