Head of User Acquisition

Ruby Labs(2 months ago)

RemoteFull TimeDirector$182,678 - $241,807 (estimated)Marketing

About this role

The Head of User Acquisition at Ruby Labs is responsible for leading and centralizing the User Acquisition Department, developing strategies across various paid channels like Meta and TikTok, and managing large-scale budgets to optimize customer acquisition costs and return on ad spend. This role includes mentoring a team of UA Managers, implementing performance marketing strategies based on data analytics, and collaborating cross-functionally with product and creative teams to align user acquisition efforts with business objectives. The ideal candidate will have over 7 years of performance marketing experience, including significant leadership in subscription-based products, and a strong proficiency in data-driven decision-making.

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Required Skills

User Acquisition
Strategic Ownership
Team Leadership
Performance Marketing
Cross-Functional Collaboration
Budget Management
KPI Development
Data Analysis
Team Mentoring
Process Development

+8 more

Qualifications

7+ years in performance marketing
3+ years in a senior leadership role overseeing UA at scale
Experience with subscription-based D2C products
Proven track record managing multi-million dollar monthly paid budgets
Experience directly managing and developing a team of at least 5–7 UA professionals
Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat
Strong quantitative and analytical skills
Fluency in tools like Tableau, Google Analytics, Excel/SQL

About Ruby Labs

rubylabs.com

Ruby Labs is a forward-thinking company that specializes in developing innovative consumer products aimed at transforming sectors such as health, education, and entertainment. With a commitment to enhancing lives, Ruby Labs leverages cutting-edge technology to create solutions that are not only functional but also impactful. The company focuses on crafting products that push the boundaries of traditional markets, creating value for consumers and making a positive difference in their everyday lives.