Lead, Onboarding Marketing
Humana(1 month ago)
About this role
The Lead, Onboarding Marketing at Humana will develop and execute strategic onboarding campaigns to accelerate member time-to-value, increase retention, and improve satisfaction. This role leads agile pods and shapes multi-channel campaign strategy to deliver a trusted, personalized onboarding experience for new members. It focuses on using data, empathy, and storytelling to drive measurable engagement and outcomes.
Required Skills
- Omnichannel Marketing
- Journey Orchestration
- Agile Leadership
- Campaign Execution
- Experimentation
- Marketing Automation
- CRM Tools
- Data Analysis
- Personalization
- Facilitation
Qualifications
- Bachelor's Degree in Marketing, Business, Communications or Related Field
About Humana
humana.comExplore Medicare plans and health insurance coverage to fit your lifestyle. Turning 65 or recently qualified? Sign up for Medicare coverage! Start with healthy, start with Humana.
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