Lifecycle Marketing Manager

Apollo.io(1 month ago)

RemoteFull TimeManager$128,000 - $160,000Marketing

About this role

The Lifecycle Marketing Manager at Apollo.io will own end-to-end lifecycle programs to drive customer adoption, expansion, and retention across the install base. The role leverages product, usage, and billing signals plus an AI-first workflow to inform segmentation, campaign strategy, and continuous optimization. This position partners closely with Sales, Customer Success, Product, and Marketing Ops to align lifecycle efforts with GTM priorities and maintain lifecycle infrastructure.

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Required Skills

Lifecycle Marketing
Campaign Execution
Segmentation
AB Testing
Data Literacy
CRM Tools
Email Marketing
In-App Messaging
Reporting
AI Fluency

+3 more

About Apollo.io

apollo.io

This company is a go-to-market platform that helps revenue teams generate and manage pipeline across outbound prospecting, inbound lead capture, contact enrichment, and deal tracking. It bundles automation, data enrichment, and analytics with CRM and third‑party integrations so sales and marketing teams can run scaled sequences, qualify leads faster, and surface higher‑quality opportunities. The product is aimed at growth and enterprise sales organizations that want to improve conversion rates, shorten sales cycles, and get clearer visibility into pipeline performance.