Lifecycle and Customer Marketing Manager (d/f/m)

Leapsome(1 month ago)

HybridFull TimeManager$130,566 - $170,859 (estimated)Marketing

About this role

The Lifecycle and Customer Marketing Manager at Leapsome is responsible for owning the strategy and execution of email and lifecycle marketing campaigns aimed at nurturing prospects and engaging existing customers. This role includes designing automated workflows in HubSpot, optimizing conversion rates, and collaborating with Sales and Customer Success to enhance funnel performance and drive expansion revenue. The position requires a strong background in B2B SaaS marketing, a focus on metrics, and a collaborative approach to developing impactful customer marketing programs.

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Required Skills

Email Marketing
Campaign Management
Lead Nurturing
Automation
HubSpot
Customer Engagement
Funnel Optimization
Performance Metrics
Collaboration
Segmentation

+6 more

About Leapsome

www.leapsome.com

Leapsome is an AI-powered HR software platform designed to enhance employee engagement and streamline HR processes. It offers comprehensive tools for managing everything from employee records and performance reviews to learning and development, fostering a people-first approach to HR. By automating administrative tasks, Leapsome helps organizations ensure compliance while empowering their teams to thrive in an environment that prioritizes growth, feedback, and alignment. Companies leverage Leapsome to simplify their HR operations and improve overall employee satisfaction and productivity.