Lifecycle Marketing Manager (THC Beverage) - Remote

Green Thumb(8 days ago)

RemoteFull TimeManager$75,000 - $95,000Marketing

About this role

The Retention/Lifecycle Marketing Manager will lead lifecycle and retention strategies across GTI’s DTC brand portfolio to increase customer lifetime value, subscription health, and long-term loyalty. The role focuses on managing email marketing in Klaviyo, optimizing subscription experiences with Recharge, and using data-driven personalization and testing to deepen customer relationships. This position is remote and supports multiple consumer brands with cross-functional collaboration and agency management.

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Required Skills

Lifecycle Marketing
Retention Marketing
Email Marketing
Klaviyo
Recharge
Segmentation
A/B Testing
Cohort Analysis
Personalization
Project Management

Qualifications

Bachelor’s Degree in Marketing or Business

About Green Thumb

gtigrows.com

Green Thumb Industries (GTI) is a multistate U.S. cannabis company focused on promoting health, happiness, and wellbeing through safe, quality cannabis products. GTI cultivates, manufactures, and distributes a portfolio of branded flower, extracts, edibles, and wellness offerings and sells directly to consumers at retail locations nationwide. The company emphasizes product safety, testing, education, and customer experience while vertically integrating cultivation, manufacturing, and retail to scale access to cannabis.