Lifecycle Marketing Manager
Buyers Edge Platform, LLC(18 days ago)
About this role
The Lifecycle Marketing Manager leads communications for myDinova Rewards, the restaurant loyalty program, crafting email and push strategies that drive engagement, retention, and growth. The role shapes the myDinova brand voice, creates personalized experiences, and ensures customers get value from dining at preferred restaurants.
Required Skills
- Marketing Automation
- SFMC
- Braze
- Loyalty Programs
- Copywriting
- Segmentation
- Analytics
- A/B Testing
- Brand Development
- Communication
+4 more
Qualifications
- Bachelor's Degree
About Buyers Edge Platform, LLC
buyersedgeplatform.comBuyers Edge Platform (BEP) provides data and technology for the foodservice supply chain. The company delivers data-driven insights and software designed to optimize procurement, increase transparency, and boost operational efficiency for distributors, suppliers, and operators. BEP centralizes purchasing intelligence, benchmarking, and spend-management tools to help customers make better buying decisions and streamline sourcing. By combining analytics with procurement workflows, Buyers Edge Platform helps modernize foodservice sourcing and drive cost and waste reduction.
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