Manager, Malay Segment GTM (Go To Market)
Hong Leong Bank Berhad(1 month ago)
About this role
The Manager, Malay Segment GTM provides strategic direction for Hong Leong Bank’s Malay customer segment, focusing on driving customer acquisition, retention, and strengthening brand trust and consideration. The role uses research and customer analytics to develop culturally aware go-to-market strategies and collaborates across product and marketing teams. The position reports to the Head of Marketing Planning.
Required Skills
- Customer Analytics
- Market Research
- GTM Strategy
- Campaign Planning
- Stakeholder Management
- Project Management
- Partnership Building
- Data Analysis
- Insight Presentation
- Budget Management
+3 more
Qualifications
- Degree in Business, Marketing or Related Discipline
About Hong Leong Bank Berhad
hlb.com.myHong Leong Bank Malaysia offers a host of personal financing products and services ranging from loans, credit cards, online banking, mobile banking and more. All designed to cater for the different needs and lifestyles of the customers.
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