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Market Intelligence Director at Workiva - ApplyBlast

Market Intelligence Director

Workiva

4 months ago

4.2 on Glassdoor

United States

Hybrid

Full Time

Senior

0 applicants

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About this role

The Market Intelligence Director at Workiva leads strategic initiatives to monitor market trends, analyze the competitive landscape, and assess buying events to inform sales, marketing, and product teams. The role involves architecting competitive intelligence programs, developing evidence-based enablement frameworks, and leveraging AI to accelerate product discovery and refine competitive positioning. This senior leadership position requires embedding AI into core workflows to power the company's go-to-market engine.

Responsibilities

Drive architecture and design of sophisticated competitive intelligence program
Analyze target markets including TAM, SAM, and SWOT assessments
Architect and scale evidence-based enablement frameworks and materials
Strategize cross-functional capabilities and build intelligence-sharing networks
Represent Workiva at industry forums and conferences

Skills

Qualifications

Bachelor's Degree in Marketing or Related Field

About Workiva

workiva.com

Headquarters

Ames, Iowa, United States

Company Size

1001-5000 employees

Founded

2008

View Profile

Workiva's cloud-based software transforms work with assured integrated reporting solutions for finance, sustainability, audit & risk—connecting people, data & processes.