Directive

Marketing Automation Strategist (Remote Canada)

Directive

3 months ago
Remote
Full Time
Medior
2 applicants
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Directive
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About this role

A Marketing Automation Strategist (internally titled Account Strategist, Revenue Operations) at Directive Consulting is responsible for architecting and implementing tracking infrastructures using GTM, GA4, and various marketing automation platforms like HubSpot and Marketo. With a focus on improving revenue operations processes across B2B Tech and SaaS clients, this role involves evaluating conversion tracking, managing client relationships, and collaborating with the Director of Revenue Operations to enhance data accuracy and reporting frameworks. The strategist serves as both a technical implementer and a strategic advisor, aiming to identify growth opportunities and deliver exceptional client service through a data-driven approach.

Skills

Directive is a leading B2B marketing agency that specializes in driving sustainable growth through its unique Customer Generation methodology. The agency has successfully partnered with over 420 brands and driven more than $1 billion in revenue. Directive focuses on elevating B2B marketers from marketing qualified leads (MQLs) to qualified pipeline opportunities, emphasizing a performance-driven approach with a suite of services that includes content marketing, PPC, SEO, and revenue operations. Their commitment to measurable results and innovative strategies makes them a trusted ally for ambitious businesses aiming to enhance their market presence.

About Directive

Headquarters

San Francisco, CA

Company Size

201-500 employees

Founded

2018

Industry

Technology

Glassdoor Rating

4.2 / 5

Leadership Team

Sarah Johnson

Chief Executive Officer

Michael Chen

Chief Technology Officer

Emily Williams

VP of Engineering

David Rodriguez

VP of Product

Jessica Thompson

Chief Financial Officer

Andrew Park

VP of Sales

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