Marketing Automation Strategist (Remote Canada)

Directive(1 month ago)

RemoteFull TimeMedior$72,165 - $97,208 (estimated)Operations

About this role

A Marketing Automation Strategist (internally titled Account Strategist, Revenue Operations) at Directive Consulting is responsible for architecting and implementing tracking infrastructures using GTM, GA4, and various marketing automation platforms like HubSpot and Marketo. With a focus on improving revenue operations processes across B2B Tech and SaaS clients, this role involves evaluating conversion tracking, managing client relationships, and collaborating with the Director of Revenue Operations to enhance data accuracy and reporting frameworks. The strategist serves as both a technical implementer and a strategic advisor, aiming to identify growth opportunities and deliver exceptional client service through a data-driven approach.

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Required Skills

RevOps Experience
GTM Implementation
GA4 Architecture
Multi-Channel Tracking
Marketing Automation
Analytics Management
HubSpot
Marketo
Pardot
Data Modeling

+12 more

About Directive

directiveconsulting.com

Directive is a leading B2B marketing agency that specializes in driving sustainable growth through its unique Customer Generation methodology. The agency has successfully partnered with over 420 brands and driven more than $1 billion in revenue. Directive focuses on elevating B2B marketers from marketing qualified leads (MQLs) to qualified pipeline opportunities, emphasizing a performance-driven approach with a suite of services that includes content marketing, PPC, SEO, and revenue operations. Their commitment to measurable results and innovative strategies makes them a trusted ally for ambitious businesses aiming to enhance their market presence.