Organic Growth Lead - SEO and AEO (Sydney)
Workyard(1 month ago)
About this role
The Organic Growth Lead at Workyard is responsible for managing and optimizing the company’s organic acquisition strategy, with a strong emphasis on SEO and AEO in the U.S. construction and trades markets. This hands-on role involves developing a comprehensive plan to enhance visibility across traditional search and answer engines, as well as fostering the brand's reputation on various platforms. The Lead will collaborate with content teams and external agencies to execute content strategies, track performance, and drive engagement, ultimately contributing to the company’s revenue growth.
Required Skills
- Organic Growth
- AEO Expertise
- SEO Strategy
- Content Strategy
- Data Analysis
- B2B Experience
- SaaS Knowledge
- Reputation Management
- Community Engagement
- Revenue Generation
+7 more
About Workyard
www.workyard.comWorkyard is a construction workforce management software designed to streamline payroll processes and enhance project profitability. With features such as time tracking, GPS location tracking, and payroll integration, Workyard enables businesses to efficiently manage their crews through an easy-to-use app. The platform is favored for its simplicity and reliability, making it a valuable tool for construction teams looking to optimize their workforce management.