Paid Media Director
Patreon(3 months ago)
About this role
The Paid Media Director at Patreon is responsible for developing and executing the performance marketing strategy to drive growth for the platform and its creators. This strategic and hands-on role involves building in-house paid media capabilities while aligning with Product Marketing, Brand, Product, Engineering, Legal, and Trust & Safety teams. The Director will oversee campaign planning, buying, and optimization across digital channels, focusing on ethical and effective creator-first solutions that enhance creator revenue and build trust with audiences. Candidates should have extensive experience in performance marketing within tech or creator economy contexts, with a proven ability to create measurable growth strategies.
Required Skills
- Paid Media Strategy
- Performance Marketing
- Media Buying
- Campaign Planning
- Campaign Optimization
- Attribution Models
- Incrementality Testing
- Growth Measurement
- Cross-Functional Collaboration
- Empathy for Creators
+6 more
About Patreon
www.patreon.comPatreon is a membership platform that empowers creators to build and engage with their communities by offering exclusive content and benefits in exchange for support from their fans. By utilizing a subscription model, Patreon allows artists, podcasters, musicians, and various other content creators to turn their passions into sustainable businesses. The platform fosters deep connections between creators and their fans without the interference of advertising, enabling creators to monetize their work and grow their audience effectively. With tools for managing memberships and content, Patreon is essential for those looking to cultivate a dedicated following and generate income through their creative endeavors.