Paid Media Director

Patreon

4 months ago

3.8 on Glassdoor

San Francisco, CA

Hybrid

Full Time

Director

1 applicant

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About this role

The Paid Media Director at Patreon is responsible for developing and executing the performance marketing strategy to drive growth for the platform and its creators. This strategic and hands-on role involves building in-house paid media capabilities while aligning with Product Marketing, Brand, Product, Engineering, Legal, and Trust & Safety teams. The Director will oversee campaign planning, buying, and optimization across digital channels, focusing on ethical and effective creator-first solutions that enhance creator revenue and build trust with audiences. Candidates should have extensive experience in performance marketing within tech or creator economy contexts, with a proven ability to create measurable growth strategies.

Skills

About Patreon

www.patreon.com

Patreon is a membership platform that empowers creators to build and engage with their communities by offering exclusive content and benefits in exchange for support from their fans. By utilizing a subscription model, Patreon allows artists, podcasters, musicians, and various other content creators to turn their passions into sustainable businesses. The platform fosters deep connections between creators and their fans without the interference of advertising, enabling creators to monetize their work and grow their audience effectively. With tools for managing memberships and content, Patreon is essential for those looking to cultivate a dedicated following and generate income through their creative endeavors.