Principal, Integrated Campaigns Strategist
Intercom(5 days ago)
About this role
A Principal, Integrated Campaigns Strategist at Intercom leads the strategy and execution of global, full-funnel marketing campaigns to drive measurable pipeline and revenue growth. The role sits within the GTM Demand Generation organization and partners cross-functionally with product marketing, content, creative, field marketing, and sales to establish Intercom as a category leader in AI customer service. This position focuses on building scalable campaign frameworks, measurement, and localization for global markets.
Required Skills
- Integrated Campaigns
- Demand Generation
- Content Marketing
- Account Based
- Marketing Attribution
- ROI Analysis
- Analytics
- Project Management
- Communication
- Sales Enablement
+5 more
Qualifications
- Bachelor’s Degree in Marketing, Business, or Related Field
- MBA (Preferred)
About Intercom
intercom.comIntercom is an AI-driven customer service company focused on conversational support and customer engagement. Its flagship AI agent, Fin, delivers high-quality answers and handles complex queries, and can be deployed on any helpdesk or within the Intercom Suite. Intercom pairs AI automation with messaging and helpdesk tools to streamline support workflows and scale service. Organizations use it to reduce response times, automate repetitive tasks, and keep customer conversations context-rich.