Product Marketing Lead

Birdie(1 month ago)

HybridFull TimeManager$92,217 - $121,872 (estimated)Commercial

About this role

The Product Marketing Lead at Birdie is responsible for driving the go-to-market strategy for the company's home healthcare platform and its features, ensuring alignment across teams to foster impact. This role involves gathering and systematizing customer insights, owning product positioning and messaging, and leading training for commercial teams to effectively communicate Birdie’s value. The position requires both strategic oversight and hands-on execution, emphasizing the ability to translate complex product details into engaging narratives and actionable content.

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Required Skills

Product Marketing
Customer Insights
Go-To-Market Strategy
Positioning
Messaging
Storytelling
Customer Impact
Case Studies
Metrics
Training Programs

+6 more

About Birdie

www.birdie.care

Birdie is a comprehensive homecare technology platform designed to streamline operations for care providers. It offers an all-in-one solution that integrates care management, rostering, finance, and quality compliance, enabling agencies to operate more efficiently and deliver higher-quality care. With features such as a secure carer app and intuitive reporting tools, Birdie ensures that caregivers and management remain connected and informed. Trusted by over 1,000 care services, Birdie's goal is to enhance care delivery while reducing administrative workloads.