Product Marketing Manager
Avante(1 month ago)
About this role
The Product Marketing Manager at Avante will define and own how the company positions and messages its AI-native benefits platform to enterprise buyers. This first product marketing hire will partner closely with the CEO, Sales, Product, and Customer Success to shape go-to-market strategy during a critical growth phase. The role focuses on turning complex product capabilities into clear value propositions and stories tailored to HR and benefits leaders. It is a high-ownership position responsible for building the product marketing function and processes from the ground up.
Required Skills
- Product Positioning
- Messaging Strategy
- Sales Enablement
- Content Creation
- Competitive Analysis
- Market Research
- Customer Insights
- Product Launches
- Go To Market
- Stakeholder Management
+5 more
About Avante
avante.aiAvante is an AI-driven platform that helps employers optimize employee benefits by delivering real-time insights and analytics. It supports the entire employee lifecycle — from hire to retire — to improve benefits experiences, guide decision-making, and streamline administration. HR teams and benefits administrators use Avante to make data-driven benefit design, enrollment, and engagement choices and can request a demo to see the platform in action.
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