Product Marketing Specialist
OpenGov(1 month ago)
About this role
As a Product Marketing Specialist at OpenGov, you will develop and execute marketing strategies aimed at positioning AI and ERP solutions for public sector organizations. Your responsibilities will include conducting market research, creating compelling messaging, and collaborating with cross-functional teams to drive product launches and sales enablement efforts. You will leverage your analytical skills to inform campaign strategies and ensure that products meet market needs while generating demand. This role is pivotal in aligning product initiatives with overall business objectives to enhance customer engagement and drive growth.
Required Skills
- Market Research
- Product Positioning
- Go-to-Market Strategy
- Sales Enablement
- Campaign Management
- Cross-Functional Collaboration
- Strong Writing
- Communication Skills
- Project Management
- Self-Starter
+5 more
Qualifications
- Bachelor’s degree required, concentration in Marketing, Business, Product, Engineering, or Communications preferred
About OpenGov
opengov.comOpenGov is a leading provider of modern government software designed to enhance transparency, efficiency, and accountability for local, state, and county governments. Its comprehensive platform includes solutions for budgeting, performance management, permitting, licensing, financial management, and tax revenue collection, all aimed at streamlining public service operations. With a focus on facilitating effective communication and collaboration between government entities and their constituents, OpenGov empowers agencies to utilize data-driven decision-making. The user-friendly interface and robust integration capabilities position OpenGov as an essential partner for governments striving to innovate and thrive in the digital age.