Senior CRM Manager
Back Market(1 month ago)
About this role
The Senior CRM Manager at Back Market is responsible for driving long-term customer engagement across multiple channels and optimizing the marketing activation plan for 16 countries. This role involves auditing existing campaigns, developing a personalized CRM strategy, analyzing data for actionable insights, and coordinating cross-functional efforts to enhance customer experiences. The manager will mentor team members while implementing a testing framework and ensuring alignment with key brand milestones. A strong background in e-commerce and hands-on experience with the Braze platform is highly beneficial.
Required Skills
- CRM Management
- Marketing Strategy
- Data Analysis
- Campaign Optimization
- A/B Testing
- Stakeholder Communication
- E-commerce Expertise
- Cross-Functional Collaboration
- Mentoring Skills
- Customer Engagement
+6 more
About Back Market
www.backmarket.comBack Market is a leading online marketplace dedicated to refurbished electronics, focusing on sustainability and environmental responsibility. The platform connects consumers with sellers offering high-quality, certified pre-owned tech products, such as smartphones, computers, and home appliances. Back Market emphasizes accessibility and affordability, aiming to reduce electronic waste and promote a circular economy. Their rigorous quality control ensures that customers receive products that meet industry standards while maintaining lower prices compared to buying new.