About this role
Head of Commerce Customer Growth & Engagement at Cash App leads the CRM and lifecycle marketing function for Afterpay and Cash App Pay, overseeing strategies to grow customer engagement and long-term value across Cash App and Afterpay cohorts. This senior leadership role partners with product, creative, sales, and marketing teams within a distributed, global organization.
Required Skills
- CRM
- Lifecycle Marketing
- Growth Strategy
- Marketing Automation
- Braze
- Personalization
- Experimentation
- Stakeholder Management
- Team Leadership
- Profit Optimization
About Block
block.xyzBlock, Inc. builds technology to increase access to the global economy by connecting businesses and consumers across commerce, payments, and financial services. Its ecosystem includes Square (merchant point‑of‑sale, payments, hardware and business tools), Cash App (peer‑to‑peer payments, banking, investing and crypto), Afterpay (buy‑now‑pay‑later), TIDAL (music streaming), Bitkey (blockchain/security products) and Proto (R&D and product incubation). Block offers payments processing, merchant services, lending, payroll, subscriptions, developer APIs and integrated hardware aimed at simplifying commerce for small businesses and individuals. The company emphasizes developer-friendly tools and consumer apps to expand financial inclusion globally.