Senior Manager, Lifecycle Marketing
Point Digital Finance, Inc.(1 month ago)
About this role
A Senior Manager of Lifecycle Marketing at Point will lead strategy to improve conversion and growth across the customer journey and scale personalized, multi-channel programs. The role is focused on delivering measurable business impact through data-driven decision making and cross-functional collaboration within a remote-first, growth-stage company.
Required Skills
- Lifecycle Marketing
- Segmentation
- Automation
- Experimentation
- Email Marketing
- SMS Marketing
- Direct Mail
- Voice Calls
- CRM
- SQL
+12 more
About Point Digital Finance, Inc.
point.comPoint is a fintech company that helps homeowners tap their home equity through Home Equity Investments (HEI) and HELOC products. Its HEI lets homeowners receive cash now in exchange for a share of future home value changes, and its HELOC offers revolving credit—both designed to provide flexible access to equity (offers up to ~$600k) with options that can avoid monthly principal/interest payments or income-verification requirements. Headquartered in Palo Alto, Point positions itself as an alternative to traditional home loans, emphasizing a streamlined digital experience and flexible terms for homeowners.
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