Senior Omnichannel Lifecycle Marketing Manager

Formlabs(1 month ago)

HybridFull TimeSenior$95,000 - $155,000Marketing

About this role

The Senior Omnichannel Lifecycle Marketing Manager at Formlabs will own the end-to-end customer lifecycle to grow engagement, retention, and lifetime value for Formlabs’ 3D printing solutions. The role focuses on shaping the customer experience across channels and translating data-driven insights into strategic marketing initiatives. This position partners closely with product, creative, support, and sales teams and contributes to company growth and product adoption.

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Required Skills

Lifecycle Marketing
Campaign Management
Email Marketing
CRM
Analytics
A/B Testing
Retention Optimization
Content Development
Cross Functional Collaboration
SEO

+6 more

About Formlabs

formlabs.com

Formlabs is a 3D printing company that designs and manufactures high-resolution stereolithography (SLA) and selective laser sintering (SLS) printers, materials, and software for professional users. Its product ecosystem includes desktop and industrial printers (the Form and Fuse families), engineered resins and powders, and integrated software and post-processing tools that support prototyping, production, and specialty applications like dental and jewelry. Formlabs focuses on accessible, scalable additive-manufacturing workflows for engineers, designers, labs, and manufacturers worldwide. Customers choose it for its print quality, broad materials library, and end-to-end hardware–software solutions.