Sr. Director of Global Email & Marketing Automation
Global Payments(1 month ago)
About this role
Global Payments is hiring a senior leader to run its global lifecycle marketing automation organization, responsible for strategy, platform governance, and migrations across marketing automation systems. The role leads a global team and vendor partners to optimize Marketo, HubSpot, Pardot and integrations with CRMs, driving engagement, conversion and executive reporting. It also builds business cases and leverages AI to improve automation, personalization, and campaign attribution.
Required Skills
- Marketo
- HubSpot
- Pardot
- Email Marketing
- SMS Automation
- Audience Segmentation
- Personalization
- Lead Scoring
- CRM Integration
- Vendor Management
+8 more
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