Customer Advocacy Marketing (Costa Rica, remote)
Varicent (1 month ago)
About this role
The Customer Advocacy Marketing Lead at Varicent is responsible for growing and amplifying a network of customer advocates to support marketing and sales objectives. The role emphasizes developing customer relationships, crafting compelling customer stories, and leveraging advocacy to increase engagement, retention, and brand credibility. The lead will also manage advocacy tools and coordinate cross-functional efforts to distribute customer content and measure business impact.
Required Skills
- Advocacy Management
- Reference Management
- Program Management
- Tool Ownership
- Content Development
- Cross-Functional Collaboration
- Metrics Tracking
- Customer Engagement
- Online Reviews
- Content Distribution
+1 more
About Varicent
varicent.comVaricent provides sales and revenue performance management software that helps organizations drive higher performance and maximize revenue by turning data into actionable insights and tools. Its platform covers incentive compensation management, territory and quota planning, sales planning and forecasting, and analytics/revenue intelligence to model, automate, and optimize sales processes. Varicent integrates with CRM and enterprise data systems to deliver accurate pay calculations, real-time performance visibility, and actionable analytics for sales, finance, and operations teams. Enterprises use Varicent to reduce compensation errors, boost sales productivity, and better align incentives with strategic revenue goals.