Demand Generation Marketing Manager

The Demand Generation Marketing Manager at Zip is responsible for the end-to-end planning, execution, and optimization of a variety of third-party sponsored events aimed at driving engagement and generating leads. This role involves collaborating with cross-functional teams to develop event strategies, manage logistics, and track performance metrics through CRM tools to ensure a high ROI. Additionally, the manager will create and implement multi-channel promotional campaigns, partnering with sales to ensure effective lead management before and after events.