Director of Marketing
Clutch(1 month ago)
About this role
The Director of Marketing at Clutch is responsible for developing and executing Account-Based Marketing (ABM) strategies tailored to high-value accounts, aligning marketing with sales to drive pipeline growth and revenue. This role encompasses building targeted programs, leveraging data for personalization, and fostering cross-functional collaboration to engage buying committees effectively. Additionally, the Director will oversee the full marketing engine, establishing systems and KPIs to facilitate scalable growth while optimizing marketing technology and performance metrics. The ideal candidate will have 7-10+ years in B2B SaaS marketing, with proven expertise in ABM within the fintech sector.
Required Skills
- Account-Based Marketing
- Strategy Development
- Revenue Growth
- Pipeline Acceleration
- Data Analysis
- Cross-Functional Collaboration
- Program Execution
- KPI Establishment
- Team Recruitment
- Scalable Playbook
+15 more
About Clutch
withclutch.comClutch is a technology company specializing in modern solutions for loan and deposit onboarding for credit unions. Their platform focuses on digitizing and simplifying the origination process through guided experiences, built-in intelligence, and real-time automation, ensuring a seamless user experience both online and in-branch. Clutch aims to enhance customer engagement and operational efficiency in the financial services industry.