Lifecycle Marketing Manager
Block(19 days ago)
About this role
The Lifecycle Marketing Manager at Cash App will focus on scaling engagement and retention strategies for Families and Teen customers within Cash App’s broader engagement and retention marketing organization. The role supports Cash App’s mission to make financial products more accessible by contributing to lifecycle strategy, marketing infrastructure, and cross-functional programs across a distributed team. This position is part of a data-driven, growth-oriented function operating at the intersection of lifecycle execution and marketing technology.
Required Skills
- Lifecycle Marketing
- CRM
- SQL
- Analytics
- Push
- SMS
- In-App
- Experimentation
- Marketing Automation
+4 more
About Block
block.xyzBlock, Inc. builds technology to increase access to the global economy by connecting businesses and consumers across commerce, payments, and financial services. Its ecosystem includes Square (merchant point‑of‑sale, payments, hardware and business tools), Cash App (peer‑to‑peer payments, banking, investing and crypto), Afterpay (buy‑now‑pay‑later), TIDAL (music streaming), Bitkey (blockchain/security products) and Proto (R&D and product incubation). Block offers payments processing, merchant services, lending, payroll, subscriptions, developer APIs and integrated hardware aimed at simplifying commerce for small businesses and individuals. The company emphasizes developer-friendly tools and consumer apps to expand financial inclusion globally.
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