Product Marketing Specialist
Vana(2 months ago)
About this role
This role focuses on driving commercial alliances with leading retailers to position Vana Pay as a preferred payment method at points of sale. The position involves planning and executing activation strategies in-store and across digital channels to increase awareness and conversion. It also includes implementing impactful POP/BTL materials and generating insights to strengthen the product’s presence in retail. The job is within a growing fintech offering a dynamic and collaborative environment with opportunities for learning and advancement.
Required Skills
- Trade Marketing
- Retail Marketing
- Product Marketing
- POS Strategies
- Digital Campaigns
- Commercial Alliances
- Relationship Building
- Negotiation
- POP Materials
- BTL Marketing
+4 more
Qualifications
- Licenciatura en Marketing
- Licenciatura en Comunicación
About Vana
vana.gtVana is a Guatemalan fintech that provides small consumer loans through a mobile-first platform, offering amounts from Q250 to Q3,000 without the need to visit an office. Customers apply from their phone and receive a decision in minutes, with service available nationwide across Guatemala. The company positions itself on fast, convenient access to credit while emphasizing trust and security.
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