Senior Product Marketing Specialist, Customer First Lifecycle
Okta(28 days ago)
About this role
The Sr. Product Marketing Specialist, Customer First Lifecycle at Okta focuses on shaping how the company engages, retains, and grows its customer base by promoting value realization across the Okta platform. The role partners closely with Sales, Customer Success, Marketing, and Support to create seamless, value-driven customer experiences. Success is measured by tangible business impact such as increased adoption, improved retention, and expansion within existing accounts.
Required Skills
- Customer Engagement
- Lifecycle Programs
- Value Storytelling
- Cross-Functional Alignment
- Customer Insights
- Adoption Growth
- Retention Strategy
- Expansion Enablement
- Communication
- Data Analysis
About Okta
okta.comOkta is a cloud-based identity and access management platform that secures access for employees, customers, partners, and AI-driven systems. The Okta and Auth0 platforms provide single sign-on, adaptive multi‑factor authentication, user lifecycle and directory management, API access management, and identity governance to automate and protect authentication flows. Organizations use Okta to implement Zero Trust identity controls, integrate with thousands of apps, and deliver developer-friendly APIs and extensible customer identity solutions at scale.