Senior Retention Marketing Manager
Darkroom(1 month ago)
About this role
The Senior Retention Marketing Manager at Darkroom is responsible for developing and executing strategic retention strategies for e-commerce brands, focusing on email, SMS, and loyalty programs to enhance customer lifetime value. This role involves leading a team of marketing specialists, leveraging data-driven insights to create impactful campaigns, and collaborating with cross-functional teams to ensure alignment on client initiatives. The ideal candidate will possess extensive experience in digital marketing, particularly in direct-to-consumer spaces, and will be skilled in using tools like Klaviyo and various SMS platforms to optimize client retention efforts.
Required Skills
- CRM Strategy
- Email Marketing
- SMS Marketing
- Customer Retention
- Loyalty Programs
- Data Analysis
- Project Management
- Leadership Skills
- Digital Marketing
- Automation Setup
+10 more
About Darkroom
www.darkroomagency.comDarkroom is a leading full-service digital growth marketing agency focused on accelerating consumer revenue. Leveraging technology and innovative strategies, Darkroom impacts the entire customer journey through a range of digital services. Their expertise covers various aspects of marketing, from customer acquisition to engagement, ensuring businesses achieve sustainable growth in their digital presence. With a commitment to exceptional service, Darkroom helps brands navigate the complexities of the digital landscape effectively.
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