Social & Content Marketer
Tractian(1 month ago)
About this role
The Social & Content Marketer at TRACTIAN is responsible for owning and scaling the company’s social and content presence in the US market. The role focuses on transforming complex industrial and technical topics into clear, compelling narratives that support awareness, engagement, and pipeline generation. This position works closely with SEO, Sales, and broader Marketing teams to ensure content is strategic, data-informed, and aligned with go-to-market objectives. Based in Atlanta, GA, it plays a key part in positioning TRACTIAN as a leader in industrial technology.
Required Skills
- Social Media Strategy
- Content Marketing
- Brand Awareness
- Audience Engagement
- SEO Strategy
- Editorial Planning
- Blog Writing
- Copy Editing
- Long-Form Content
- Content Research
+12 more
About Tractian
tractian.comTractian is an industrial IoT and reliability software company positioning itself as an "Industrial Copilot" for manufacturing, maintenance, and reliability teams. It pairs wireless vibration and condition‑monitoring sensors with a cloud platform that delivers AI‑driven alerts, CMMS (computerized maintenance management), and OEE analytics to predict failures and reduce downtime. The combined hardware+software solution provides real‑time asset health, automated work orders, and actionable insights to improve safety, uptime, and maintenance efficiency. Tractian targets manufacturers and asset‑intensive operations seeking to move from reactive to predictive maintenance.