Invoca

Invoca is a conversation analytics platform that uses AI to analyze phone calls and voice interactions, turning spoken conversations into actionable insights. It offers call tracking, conversation intelligence, and attribution to help marketing, sales, and contact center teams identify intent, measure lead quality, and optimize campaign performance. The platform integrates with CRMs and marketing stacks to automate lead routing, surface revenue-driving signals, and tie inbound-call outcomes to digital spend. Enterprise teams use Invoca to convert more calls into customers and quantify the revenue impact of phone-based channels.