Director of Performance Marketing (Global)
Who Gives A Crap(2 months ago)
About this role
The Director of Performance Marketing within Global Growth Marketing will lead performance channel squads (Paid Social, Search) and own Growth Creative Strategy to drive measurable, creative-led acquisition across AU, US/Canada and UK markets. Reporting to the GM, Global Growth Marketing, this role builds systems, frameworks and reporting cadences to enable global-local experimentation and connect creative testing to full-funnel growth. The position supports the company’s mission-driven retail business focused on eco-friendly household essentials and social impact.
Required Skills
- Performance Marketing
- Paid Social
- Search
- Creative Strategy
- Experimentation
- Data Analysis
- Attribution Modelling
- CRO
- Media Buying
- Reporting
+2 more
About Who Gives A Crap
whogivesacrap.orgWho Gives A Crap is a mission-driven consumer goods company that sells eco-friendly toilet paper and other paper products online. Their products use recycled paper or bamboo and arrive in plastic-free packaging, with one-off purchases or recurring subscription options. The company donates 50% of its profits to clean water and sanitation non-profits to improve access to toilets and hygiene around the world. Sustainability and social impact are central to its brand and operations.
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