Head of Demand Gen, Enterprise
Scrunch AI(1 month ago)
About this role
The Head of Demand Gen, Enterprise at Scrunch is responsible for developing and executing a comprehensive enterprise marketing strategy to drive pipeline creation and revenue growth. This senior leadership role involves owning the enterprise marketing pipeline, managing a high-performing SDR team, and collaborating closely with Sales to align on strategies and goals. The position also includes designing and overseeing full-funnel programs, leveraging AI tools for personalization, and continuously optimizing efforts based on performance metrics. Candidates should have extensive B2B demand generation experience and a proven track record of driving enterprise pipeline success.
Required Skills
- Enterprise Growth
- Pipeline Management
- Growth Strategy
- Annual Planning
- Forecasting
- Performance Reporting
- Full-Funnel Programs
- Outbound Pipegen
- Account-Based Marketing
- Event Coordination
+23 more
About Scrunch AI
scrunchai.comScrunch AI is a cutting-edge platform designed to optimize brand visibility within the AI landscape. It offers tools for monitoring brand presence, gaining actionable insights, and generating AI-friendly versions of websites to enhance LLM (Large Language Model) interactions. Trusted by over 500 companies, Scrunch AI empowers brands to navigate the evolving AI-driven customer journey effectively. Its solutions cater to enterprises and agencies, enabling them to leverage AI influences for brand growth.